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ACS is a recruitment company that specializes in placing medical professionals in clinical drug trials. They were looking for a way to keep their brand in front of their clients and consultants, while standing out from their competitors. The original concept of the newsletter was to provide relevant industry news to their subscribers; after the first issue, this was re-worked into a publication providing information on work-life balance, which enjoyed tremendous success. Subscribers frequently responded with personal email saying how much they enjoyed the newsletter. In addition, this issue placed as a finalist in the 2006 Stevie Awards (Online Ad Campaign); was awarded third place in the Newsletter and Electronic Publishers Foundation's 2006 Marketing Award (Non-Print Marketing); and placed second in the 2006 ACE Awards (Email Campaign).