An adaptable and highly creative professional, with significant experience in design, marketing, branding, and strategic planning. People-oriented, with strong social media, community-building, and customer engagement skills. Results-driven and detail-oriented, with excellent writing and communications skills. Facilitates the flow of information among team members.
Autumn Eve dot com
Freelance Marketing, Design, & Photography
- Develop strategic marketing plans tailored to client, audience, and communications goals; including integrated multi-channel campaigns incorporating digital, social, email, print. Clients include corporate, small business, and non-profits.
- Develop and execute social media marketing and content marketing strategies, using platforms such as Facebook, Twitter, YouTube, WordPress.
- Design and execute email marketing campaigns, web pages, and other direct marketing, advertising, and communications pieces; including responsive designs, MailChimp and Campaign Monitor Template Languages, and print design.
- Provide photography, photo direction, and retouching services for marketing materials, product shots, headshots, portraits, etc.
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2001–present
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Invictus Digital Consultants
Email Marketing Consultant
- Contributed to strategic marketing plans tailored to client, audience, and communications goals.
- Designed, coded, tested, and executed email marketing campaigns.
- Developed and programmed drip campaign logic using Exact Target, including complex multi-stream campaigns.
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2010–2014
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Little Independent
Social Media Consultant
- Executed the social media marketing strategies on a day-to-day basis. Over a three-month period:
- Web traffic increased from 1,897 to 2,200 unique visitors.
- Twitter follows increased by over 400 new followers.
- Facebook fans increased by 311 and monthly active users increased by 33.25%.
- Contributed to ongoing development of its marketing plan.
- Wrote blog articles and press releases, which were picked up by media outlets nationally.
- Researched and conducted outreach to potential partner stores.
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2011
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Life Force Arts Center
Marketing Director
- Collaborated with Executive Director to develop overall strategic marketing plan.
- Developed and managed Transcendent Journeys, a weekly community spiritual arts-oriented ezine conceived as the primary communications vehicle:
- Designed the email pieces, produced each issue, and integrated email pieces with social media channels and website.
- Cleaned, organized, and managed the mailing list of 1,250 subscribers.
- Supervised the writers, established publication calendar, and served as interim Managing Editor.
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pro bono,
2009–2011
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MediaTec Publishing
eMedia Manager
- Designed, produced, and tested all electronic media publications, including nine weekly email newsletters, press releases, event notices, and other materials.
- Managed subscriber lists for publications, including handling email responses to newsletters and unsubscribe requests, and assisting IT Manager with bounce and blocklist management. List sizes ranged from 20,000 to 50,000.
- Created custom list queries for special event notices and press releases.
- Managed newsletter ad traffic: coordinated with Sales and clients to receive and place all ad materials for email media.
- Set up all electronic mailings on a daily basis, using StrongMail broadcast mailing software.
- Maintained daily deliverability and sender reputation score reports; maintained weekly open-rate and click-through reports for all newsletters and email advertising.
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2007–2008
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BeTuitive Marketing LLC
Senior Designer
- Designed electronic and print newsletters, email alerts, and related marketing materials for multiple clients. Developed HTML templates and produced each issue on a monthly to quarterly publication schedule.
- Developed internal systems for greater efficiency in creation and implementation of targeted dynamic content newsletters.
- Collaborated with the publishing team on the development of each client’s marketing strategy, especially as it pertained to design, targeting varied audiences, and integration with client’s existing marketing and branding.
- Maintained the company website and blog, including monthly portfolio updates. Contributed content to blog.
- Designed proposals and other sales collateral.
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2005–2006
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