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Michael Coorlim, Author

In December 2012, Chicago indie author Michael Coorlim was expanding his marketing efforts. The key part of his strategy was an email newsletter, to develop a base of highly engaged customers who will bring repeat sales and facilitate word-of-mouth advertising of his titles. The newsletter branding was brainstormed from his literary style of fast-paced character-driven fiction about authentic people in fantastic situations.
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Terra Mysterium

Small theater company Terra Mysterium had been marketing itself inconsistently, making little use of its social media outlets. In June 2011 a campaign was launched to increase its visibility and fanbase by focusing on the channels with the strongest potential, committing to consistent daily Facebook and Twitter management, and contributing content continuously to its blog. Incorporating such tactics as keyword targeting and educational video, these efforts saw steady organic growth over three months: Facebook monthly active users increased by over 270% with 97 new Likes, Twitter followers nearly tripled, and blog traffic increased almost eight-fold.
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Lawston Fown

Lawston Fown was the creative concept of David Goodloe, an actor and voice-over artist in Chicago. In 2011, we further developed this concept into his branding as a performer, and ultimately a website which served as his portfolio for his performance career. Capitalizing on this concept that creative direction "lawst" (lost) can be "fown" (found) through collaboration, we emphasized this creative journey and his collaborative talents both textually and visually. The website itself was a collaboration among a small team of freelance creative professionals.
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Little Independent

In June 2011, Little Independent launched its Website, an online marketplace for sale merchandise from independent retail stores. To support this launch an intensive social media campaign was initiated; this included seeking out and engaging in conversations with those holding similar "shop local" values.
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Life Force Arts Center

LFAC spent their first eight months of existence in a gradual process of defining themselves, their audience, and their mission. After the success of their First Annual Chicago Festival of Spiritual Art in May 2009, they determined that they'd discovered an identity which worked really well, and it was time to create a more focused marketing strategy.
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