Terra Mysterium
Small theater company Terra Mysterium had been marketing itself inconsistently, making little use of its social media outlets. In June 2011 a campaign was launched to increase its visibility and fanbase by focusing on the channels with the strongest potential, committing to consistent daily Facebook and Twitter management, and contributing content continuously to its blog. Incorporating such tactics as keyword targeting and educational video, these efforts saw steady organic growth over three months: Facebook monthly active users increased by over 270% with 97 new Likes, Twitter followers nearly tripled, and blog traffic increased almost eight-fold.
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Rodrigo
Portraits / headshots. Natural light photography.
Location: Humboldt Park, Chicago
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Portrait Retouch: Jolie
Portrait photo shoot, natural light.
Retouching: removal of background distractions; color correction — Victorian hand-coloring effect.
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Underground :: Chicago
Underground :: Chicago is a documentary series exploring the subcultures which exist in the "underground" or fringes of mainstream society. The series aims to illuminate that which is overlooked, denied, or hidden in plain sight. To see, to share, to occasionally challenge preconceptions, and always to show real people being their truest selves.
Archivally hand-printed silver gelatin prints.
Some original prints available for purchase.
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