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Michael Coorlim, Author

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Michael Coorlim Email Design Michael Coorlim Email Design

Email Newsletter

In December 2012, Chicago indie author Michael Coorlim was expanding his marketing efforts. The key part of his strategy was an email newsletter, to develop a base of highly engaged customers who will bring repeat sales and facilitate word-of-mouth advertising of his titles. The newsletter branding was brainstormed from his literary style of fast-paced character-driven fiction about authentic people in fantastic situations. The newsletter template was designed to be straightforward and mobile-friendly to foster engagement, and includes strategic subject lines and pre-headers to encourage opens. After only four issues, the campaigns' open rates steadily increased to 35% higher than industry average.

Ongoing strategic consulting assists Mr. Coorlim with his list growth; and in early 2015 the newsletter was rebranded, redesigned, and made fully responsive to adapt to the growth of mobile.


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