Defining Your Message

Speeches:

Once the preliminary research and planning is done, our job is to help you define your message. We have written speeches for many clients, including the President of the United States, and will work with you to develop winning themes. We also will work with spokespersons for the campaign on speech drafts and techniques and strategies for generating – and capitalizing on – media interviews.

 

Earned media:

We will help you develop strategies to maximize your positive exposure in the news media, identifying individuals and venues likely to yield the best results. We are in daily contact with your press secretary or communications director to take advantage of free press opportunities and avoid potential pitfalls.

David Axelrod is the former political editor of the Chicago Tribune, and associate John Kupper spent almost a decade as communications director for members of congress. We understand this side of campaigns better than any firm you'll find.

Print:

While we are principally a television and radio firm, we have done superb direct mail and print pieces for both political and corporate clients.

 

Debate preparation:

Winning debates requires anticipating every question or attack, and being well-armed to turn it to your advantage. We have prepared dozens of clients for make-or-break debates and joint appearances, with a goal of capturing TV and newspaper coverage that advances the campaign message.

 

Television and radio:

Our bread and butter is the production of top-flight TV and radio. Axelrod and Associates has won a number of national awards, and a great deal of notice, for the distinctive quality of our work. More important, we have won many races because we understand that winning requires more than creative media. It requires the right message.

Every spot on our reel – every spot we have ever done – can be explained in the context of strategy. For we are message consultants, not merely producers of media, and therein lies an important distinction:

Our spots not only look good, they work.

Expert media-buying:

Even effective spots may not produce results if you don't have the right schedule. If you are targeting one demographic group, and your media is being bought on programming that doesn't reach it, you are wasting valuable resources.

Axelrod and Associates has a first-rate media-buying operation, with years of experience placing media to reflect each campaign's political and communications strategy. This enables you to get more message bang for your buck.