Planning and Budget

One of a campaign's early tasks, after the research is complete, is to develop a media plan plotting various events -- the date of announcement; key endorsements; the dissemination of direct mail; the placement of print ads and the flight dates of electronic media. Another early task is the development of a media budget, based on realistic fundraising projections, which can be matched against periodic benchmarks and adjusted accordingly.

As former director of the Democratic Congressional Campaign Committee and manager of many top-tier campaigns, our firm's David Plouffe knows more about campaign planning and budgeting than anyone in the nation. Axelrod and Associates works closely with clients to develop a media plan and budget. It helps you determine the most efficient and effective media mix for delivering your campaign message, including which markets to buy and at what levels. We strive to make the greatest impact possible with the resources available to your campaign.