Research

Issues Research:

Any effective campaign begins with solid, thorough research. Axelrod and Associates begins by researching the public record and newspaper coverage to evaluate potential areas of opportunity and vulnerability as well as the political environment in which your race will be run. We also review research on opposition arguments – and sponsors. This enables us to develop the most effective case while guarding for likely attacks.

 

Survey Analysis:

Axelrod and Associates works closely with the campaign's pollster to explore the political and issue environment and test positive and negative arguments that might come into play. Such research is crucial to the crafting of an effective message from the very start of the campaign.

 

Targeting:

Another important, early mission is a careful review of past voter performance. This analysis can yield important information about where supportive votes might be found, and how persuadable voters can best be targeted. Axelrod and Associates works closely with campaign pollsters and staff in both developing these targets and determining how to reach them most efficiently and effectively.